Franchise groups top out as the worst in my opinion. There seems to be a lack of innovation in both font use and colours for logos. Oh and if I see another roof in a logo I am going to on a rampage!

To me a logo should be clean and clear with a crisp use of colours. A good starting point should be Kuler for your colour scheme and there are many professional logo designers out there. A logo does not have to describe anything, it just has to be a clear indication of your company, it does not even have to be relevant.

Great logos, are logos that a person sees once and takes in information, so that when they see it again they know who it represents, that’s all, nothing more!